Design is the process of aligning humans with the world, seamlessly and naturally. It permeates every aspect of our lives, drawing on parts of the brain not traditionally exercised in a conventional curriculum. And so we co-founded DESIGN-ED, an organization dedicated to bringing together art educators, design professionals, policy makers, and ordinary citizens to foment the kind of massive change necessary to implement unorthodox and creative design-thinking into a traditional curriculum. A better designed world is a more efficient and equitable world. We believe that the earlier we teach this, the closer we come to making that world a reality.
Cleanweb is the nexus of two great 21st century growth engines—clean technology and information technology. The mission of Cleanweb is to harness the power of information technology to radically alter how we interface with the world's resources. As we continue our search for the Philosopher's Stone(s) that is clean, renewable energy, in the meantime Cleanweb innovations are helping us use the resources we have more productively, in ways that also enhance user experience and increase convenience for consumers. Cleanweb initiatives look first at how we expend resources to answer the (literally)trillion dollar question of how can we do it better?
We're all about turning causes into effects. In fact, you could say that activism is at the heart of everything we do, though we're less interested in politics than we are in ideas. We are firm believers in being the change we want to see in the world, which is why we're actively involved in private ventures that seek to harmonize humans with the ecosystems we inhabit. But we also recognize the importance of motivating civil society to action, which is why we work with a number of impactful activist groups to spark awareness of the environmental and social challenges we face, and help to start vital discussions about our future—discussions that we hope will lead to answers.
Collaborative Consumption is the idea that we can maximize the utility of our resources by wasting less. It seeks to re-design traditional patterns of consumption into a model that includes trade, bartering, and rental of private property. Think about AirBnB and Zip Car. Now imagine if we consumed all of our resources in a similar fashion, where everything is available, and almost nothing is wasted. Inherent in the ethos of collaborative consumption is an acute awareness of nature's design, which tends towards sharing, with little waste as the result. By following nature's lead, we believe we can create greater value for all of our resources.