When it opened April 12, 1909, Shibe Park became baseball's first concrete stadium. Shibe Capital was started by the great grandson of the person who built it. Concrete in finance draws the connection to stability and reliability, ideas designed into the sturdy letterforms of the Shibe name. The tower and cupola from Shibe Park draw the family connection to the past. Shibe also holds a dedication to sustainability and natural preservation, themes that inform material and visual considerations in its extended brand.

Shibe_ Branding & Identity