The Yes Lab was started by the Yes Men in a bid to spread "identity correction" as a popular activist format. The lab teaches others how to impersonate powerful corporate personalities in the interests of telling the truth. The Yes Lab identity was developed with a foot in the past, residing in the age of the technological utopian idealism birthed by mid 20th century America, which of course we now know was both totally off-course and at the same time right on-target, an apt metaphor for Yes-type activism.

Yes Men_ The Yes Lab Branding & Identity