Founded by J K Rowling, LUMOS aims to end child institutionalization in favor of community-based solutions. The purpose of the website is to inform the public about the problem while also offering a practical solution. The nature of the organization and the work they do requires a site that allows for multiple stories which can be constantly updated. The site also contains multiple pathways for navigation, searchable by both country and data. There are also multiple ways of learning about what Lumos does, making what is a complex subject more understandable, by the addition of charts, quotes, videos and stories.